Case study of a non-profit website looking to redesign their site to be responsive, restyled and engage new users.
Role: UX/UI/Visual Designer
Duration: 10 weeks in 2017/2018
Redesigned and styled an existing website to be a responsive site and rebrand to expand audience of potential volunteers and money donations. Website is a non-profit that raises funds that benefits a California county parks organization that has a mission goal to promote usage of county parks and open spaces for recreational activities, arts, and cultural enrichment events that benefit ALL generations in a diverse community.
My Approach
I assessed the site to discover what type of personas were needed to improve volunteering, donating funds to a non-profit, and businesses looking to donate funds via special events that benefit the county parks.
My objective was to create new tasks on the new website to promote online donations/volunteering.
Share past/current achievements and solicit future achievements, such as field trips and special events for different populations; such as youth, artists, and seniors.
My Recommendations
- Design CTA buttons for Donate and Volunteer
- Brand site with new Style Guide via CSS3
- Bring up-to-date website-related UI Patterns
- Create Style and Pattern Libraries for future webmaster maintenance
Iterations:
- Created Persona Types that depicted volunteers, donors, and businesses interested in this type of non-profit
“I live on the beautiful Northern California coast. I have always loved hiking, whale watching, and being outdoors”
- Age: 70
- Occupation: Retired Elementary School Teacher
- Status: Widow/Mother/Grandmother
Goals: To spend more time volunteering with community seniors. To share my love of marine nature and being outdoors.
“The outdoors, the beautiful environment, just a simple public park. And the thing that concerns me is the number of kids that play games online and call it recreation.”
- Age: 35
- Occupation: Computer Engineer
- Status: Married/Father
Goals: To help public park programs stay funded and maintained. To show my daughter, by example, how to be part of a local community.
“We don’t ask our community to “Donate”. Instead we ask them to “Join” our annual walk/run events at local county parks.”
- Age: Established 1980
- Occupation: Local Shoe/Apparel Boutique
- Size: 10 Full time/Part time employees
Goals: To make fundraising healthy and fun for all ages. To fundraise for local non-profits.
User flow: mobile
Site Map
Lo-Fi / Hi-Fi Prototypes
Mobile, Tablet, and Desktop prototypes created in Balsamiq and Sketch.
Style Guide
Created new style guides for the site and logo design.
Visual Collateral
UCSC Silicon Valley Extension Course: Capstone User Experience Project
Instructor: Samuel S Ting Visual Design Lead at IBM Cloud and Cognitive